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March 25 at 8:17am

Superhero Yearnings

In the lead up to next week’s premiere of SUPER, I encourage you to listen to This American Life’s Episode # 178, “Superpowers”.  Among the highlights are the battle of invisibility vs. flying — what does it reveal if you want one over the other. Plus it’s got Chris Ware, Real-life Wonder Twins, & Kelly McEvers, whose done virtually everything one needs to do to be considered SUPER.

As this was done by Ira quite awhile ago, we can’t take credit for it as part of our guerilla campaign.  Perhaps you’ve seen other aspects of it though.

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January 13 at 11:00am

Seth Rogen Digs SUPER!

I am planning to go see Green Hornet, but now I am going to see it twice. Why?

Because: Seth Rogen loves our movie SUPER (you will have to wait until April Fools Day to see it), but check this out where Seth says:

“…”Super” is just so ballistic and insane… (laughs)… but I really liked it, too. You do watch them with a slight part of your brain just thinking, “Is this f*cking up our sh*t?” (laughs) .

I can see it on the poster already: “so ballistic & insane — Seth Rogen”.


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January 12 at 11:00am

SUPER’s Guerilla Marketing Campaign

I am forbidden to reveal how this was done and it would be wrong for anyone in the film to actually take credit.  These things take months of planning.  Most places forbid you from putting anything in the water supply — and I am not saying anyone involved in the film actually did anything remotely related to such action.  Did you know though that there are already over 300 real-life Superheroes patrolling the streets of this great land?

And yes, sometimes they get their nose broken. [...]


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