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Truly Free Film

What Issues Do Filmmakers Need To Track?

If filmmakers don't track core issues, they will find their form abandoned in the parking lotA creative life is a precarious thing.  Actions occur that could profoundly effect your ability to earn a living doing what you love.  We get blindsided again and again, sometimes not recognizing things until they are too late to alter them.  It’s one of the reasons I have tried to meticulously track for you what are the good thing and bad things happening in indie film these days.  Yet, it seems to me we all need to do a better job of tracking them if we don’t want to get trapped in a future we won’t be part of..

My thought is that we should be able to define a series of issues in which we can put events, ideas, and articles into as they occur, helping each other stay on top of them. 

The first step is to define the issues.  That is what I am doing today .

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Truly Free Film

Nobody Knows Anything #5: Rethinking Transmedia and Crossmedia

By Charles Peirce  

Nobody5-300As I alluded to in a previous post, Transmedia is in the midst of a debate about its definition and who has the authority to determine that definition. It is one of those discussions I think best observed from the sidelines, but then I have no financial or artistic stake in that debate. However, I do think they’re important terms to understand.

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Truly Free Film

Screen Forever 2013: Google’s Approach to Watching Content Owners’ Backs

by Andrew Einspruch

Filmmaker Andrew Einspruch attended Screen Forever 2013, the conference of Screen Producers Australia, this past year and wrote a series of articles for the event, which he’s kindly allowing us to reprint here. These articles originally appeared in Screen Hub, the daily online newspaper for Australian film and television professionals.

The world of content and culture is moving online. And search giant Google is in the driver’s seat to know what the trends are. But the digital world unfolds in a fraught way for many creators. In the opening session of this year’s Screen Forever conference, Derek Slater, Global Public Policy Manager, Google USA, gave a glimpse into this changing world, as viewed by the advertising behemoth. Andrew Einspruch reports.

100 hours.

That’s how much content currently gets uploaded to YouTube every minute. That`s a week`s worth of viewing in less than two minutes, and a year`s worth in less than two hours. That`s the supply side.

On the demand side, six billion hours get watched every month, or just under an hour per person on the planet, whether they have an Internet connection or not. It is a staggering change to the world, especially when you consider that YouTube did not exist nine years ago.

Google USA`s Derek Slater, a self-confessed fan of the Australian show “Frontline,” discussed this boom in creativity, and put it in the context of creators and money. Put simply, you have more content creators than ever before, and more ways for them to make money from all the connected consumers out there. He cited statistics that said digital music revenue was more than $5.6 billion in 2012, and that digital movies were nearly 30% of revenue in the US in 2012, up from 19% in 2011. Ebooks show a similar jump, with 457 million sold in 2012, up 43% from 2011.

It is still a developing market, but it represents a massive shift from the previous decade.

Slater also described Australia as a huge net exporter of video, with eight times as much Aussie video consumed off-shore than on-shore. Looked at differently, twice as much Australian content is consumed in the US than in Australia. From Slater`s perspective, it shows that local content is thriving, and contributing to a trade surplus in that category.

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Truly Free Film

Over 30 Really Bad Things In The Indie Film Biz 2013

"It Feels Like A War Zone" 30 Really Bad Things About #IndieFilm Biz 2013
“It Feels Like A War Zone” 30 Really Bad Things About #IndieFilm Biz 2013

Note: If you’d like to share this post, please use this link: http://bit.ly/18A5DN9

Ah…  I have given my thanks so now it’s that time of the year when I get to complain about what’s wrong — and what hasn’t yet been fixed.  I have done this before (several times), but this is that post on where we are right now. Like always, I suggest you don’t forget that lists like these only make the foolish despair.  After all, we can build it better together.  Let’s take this post as an action list. All are opportunities to truly ToDo. It does not need to be this way.

  1. The film business lives in Bizarro World, thinking we do something for the love of it, but in fact creating something far far far away from what we actually love — and thus making it so much harder to do what we love in the process. We have turned our strengths into our weaknesses. The worst of course is we now take it for granted that this is how it is and this is what the film biz needs be (if you are not fully following me here, I suggest you click on the link above).  It’s not and it doesn’t but I don’t hear a whole lot of folks saying we need a complete systems reboot of the whole film ecosystem (see #2).
  2. It’s not enough to just think outside the box.  The box is a trap and a false representation of a reality.  We have to break the box, probably smash it to bits and then
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Issues and Actions

What Can Film Biz Learn From The Fashion Industry?

The Fashion Industry has no copyright protection on design (only on trademarks). And their revenues are colossal. #JustSaying

This is a great lecture by Johanna Blakely and totally worth thinking about.

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Issues and Actions

Most People Feel It Is Okay To Share Content

TorrentFreak reported last week:

One of the most comprehensive studies into media sharing and consumption habits in the United States and Germany reveals that nearly half of the populations have copied, shared or downloaded music, movies, and TV shows. Sharing occurs both on- and offline, but the latter is seen as reasonable by most people. The report does, however, reveal that online file-sharers consume more music than their non-file-sharing counterparts.

Today the American Assembly, a non-partisan public policy forum affiliated with Columbia University, published

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Truly Free Film

The “No Endorsement” Mark – A Simple Solution For A Complex Problem

“If there’s one thing the file-sharing wars have taught us, it’s that there’s more profit in figuring out how to let honest people do the right thing than there is in chasing down cheapskates who don’t want to pay up – especially when the anti-cheapskate measures make life miserable for the honest cits,” so says Cory Doctorow, and he’s come up with an interesting way to encourage fan merch of On Demand Objects (ODO), while making life simpler & better from those that inspire the action (generally the copyright holder).

Definitely read Cory’s whole article, as it has great implications for filmmakers looking to extend their universe beyond a single product (i.e. film) or wanting to encourage collaboration among the community, but in a nutshell, Doctrow lays it out:

what if there was a mark that indicated that the creator hadn’t endorsed a product, but was still splitting the take with the upstream licensor. For example, if you wanted to make your own 3D modelled action figures derived from one of my novels and offer them for sale, you wouldn’t need to get my permission – you could just add the ‘‘no endorsement’’ mark to the product and send me a fixed percentage of the gross. Ideally, this would be a high percentage without being punitive, say 25%.

Here’s how that could work: tens, hundreds or thousands of fans with interesting ideas for commercially adapting my works could create as many products as they could imagine and offer them for sale through i.Materialise or Shapeways. There’s no cost – apart from time – associated with this step. No one has to guess how many of these products the market will demand and produce and warehouse them in anticipation of demand. Each product bears the ‘‘no endorsement’’ mark, which tells you, the buyer, that I haven’t reviewed or approved of the product, and if it’s tasteless or stupid or ugly, it’s no reflection of my own ideas. This relieves me of the duty to bless or damn the enthusiastic creations of my fans.

But it also cuts me in for a piece of the action should a fan hit on a win. If your action figure hits the jackpot and generates lots of orders, I get paid, too. At any time, we have the option of renegotiating the deal: ‘‘You’re selling so many of these things, why don’t we knock my take back to ten percent and see if we can’t get more customers in the door?’’ Setting the initial royalty high creates an incentive to come to me for a better deal for really successful projects.