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May 23 / Truly Free Film

10 Steps To Determine If This Is The Right Partner For You Right Now

In my producing pursuits, I have had some of the best partners in the world.  I think we have served each other well.  But what was good at one time, does not always apply to your situation today.  People change faster than relationships do.  It’s hard to keep up. A good business and creative partnership is constantly evolving to shift with the personalities involved.  It’s hard sometimes to step back and see it how it really is.  The answers and the problems are often hidden in plain sight.  How do you evaluate what is right?

  1. When the truck is careening down the road and your partner is behind the wheel, which way will they turn?  If they are in America, you need the partner that will alway turn to the right, putting themselves between you and the truck.  Likewise, if [...]


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May 21 / Truly Free Film

The Cost Of Doing What We Love

When he gave the San Francisco State Of Cinema Address at the 56th SFIFF, Steven Soderbergh nailed it, several times over actually.  In regards to the privilege of getting to make movies, he said that “the only way to repay that karmic debt is to make something good, is to make something ambitious, something beautiful, something memorable”.  

That’s true, right?  That’s the deal.  That’s the deal in front of us every day.  The deal on the table, day in and day out.  But do people abide by it?

Most people exchange their labor for things they don’t care about and the money is supposed to make it all worth while.  And we know how well that works, how far forward that structure has brought us, right?  Money [...]


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May 16 / Truly Free Film

16 Recommendations For Filmmakers To Discover Best Practices For A Sustainable Creative Life

Two weeks ago at The San Francisco Film Society we launched A2E (Artist To Entrepreneur), a specific line of programming designed to provide filmmakers with the necessary entrepreneurial skills and best practices needed to have a sustainable creative life.  We launched with A2E OnRamp, a workshop to allow filmmakers to budget, schedule, and predict possible revenues for their film throughout the direct distribution process.

Before we rolled up our sleeves to start the practical, I warmed up the crowd with a series of short lectures focusing on what all filmmakers should know about the film biz, the current culture, and recommended best practices for themselves.  Last week I shared with you what we discussed about culture in general.  Prior to that, I shared with you what I felt we had to recognize and accept, at least for now, about the film business.

Today, I offer you my recommendations on best practices in times like these if you want to have a hope of a sustainable creative life as a filmmaker.  Don’t worry if it looks like there is more than you can currently achieve.  It is a process and you are not alone.  It gets better. We can build it better together.

  1. Focus on developing Entrepreneurial Skills as well as the creative.  The corporate distributors don’t need your work to the extent that they will ever value it as much as you will.  If you want your work to last, engage, and be profitable, it is up to you to be prepared to use it to ignite all opportunities.  Armed with a good story and good storytelling skills, you should be able to profit if you know how to take responsibility for your creation. [...]


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May 15 / Truly Free Film

How to Use Pinterest to Get Listed #1 on Google Search

XPinterest-Movie-Actor-Quote420

By Reid Rosefelt

I have a Movie Actor Quotes Pinterest Board with 86 graphics and a Film Director Board with 65 graphics.   The Movie Actor Quotes Board is  #1 out of 40,700,000 other results on Google Search and  the Film Director Board is #3 out of 73,900,000.  I am ranked over the sites where I find my quotes, an irony I doubt they appreciate.  

XGoogle-Search-Result420

[...]


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May 14 / Truly Free Film

Diary of a Film Startup: Post # 27: London Calling

By Roger Jackson

Previously: How to Avoid Rejection

London Calling

I’m in London talking to most of the UK video-on-demand outlets. Being English myself doesn’t seem to confer any advantages. It may even cause suspicion — the Brit who abandoned ship and washed up in sunny California, and now he wants our business…screw him.  That’s still the attitude here, at least among some. LOVEFiLM (yes, that’s how they write the name) just told me that while they’ll happily ingest KinoNation films, they’re much more interested in — and focused on — television content. I like that level of honesty, and I’m not surprised. The lion’s share of VoD revenue on platforms like Netflix, Hulu and LOVEFiLM right now is being generated by TV shows, rather than movies. But movies on demand is still a big — and growing — business. Big enough for us to disrupt! [...]


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May 14 / Truly Free Film

The Biz of Film Is A Relationship With Your Community

Sometimes I get pretty excited — particularly when I can see the future starting to grow concrete right before my eyes.  Sometimes it seems we can run right off the cliff into open space and lo and behold the road grows beneath you.  I gave [...]


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May 13 / Truly Free Film

A2E 1.0 Wrap Up: The Road To Sustainable Truly Free Film Culture

1 down, 99 to go.  I look forward to the day when the need for A2E is no longer.  But that sure ain’t now.  We need to launch new iterations in new locations with new participants.  We need to build on what has started.  We need to put the entrepreneurial knowledge into the filmmakers’ tool kit.  We need to make filmmakers as savvy with the platforms as they are with the creative aspects.  If we want a sustainable, diverse, and ambitious filmmaking culture, we need to make sure that the creators and their supporters are the direct financial beneficiaries of the work they generate.

Here’s the initial wrap of round one.  Much more to come: [...]


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May 19 / These Are Those Things

Love Letter For The Back Of The Double Hope Sock Drawer

We walked under the light and realized that each of us were tattooed with an invisible map that lead us directly to each other. We paused and recognized that the din was that song we had been wanting to learn to sing. Looking back we could see that together we

[…]


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May 6 / Issues and Actions

Simple Fixes: Music Playlists

Either Filmmakers should give Film Festivals the playlists from music from their film (or that inspired them) or Film Festivals should request them from the filmmakers.

Music playlists are

[…]


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Apr 30 / Issues and Actions

VIDEO: Soderbergh’s State Of Cinema Address

It was not going to be shared, but the public demanded it, and Steven wanted to give the people what they wanted.  Here’s the video and full transcript:

https://sffilmsociety.squarespace.com/home/2013/4/steven-soderbergh-the-state-of-cinema-video-transcripthtml

It should be mandatory watching & reading for all filmmakers.

[…]


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Apr 29 / Issues and Actions

SimpleFixes: Choose Your Own Keywords

If filmmakers selected the “KeyWords” for their films (and did it without overhyping their films in the process), they could be embedded in the film’s metadata from the earliest online post.  

Keywords are important when

[…]


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Apr 26 / These Are Those Things

Start Supporting The Filmmaker/Entrepreneur By Watching This Excellent Film

This is how we build a better mousetrap: by supporting the culture we love with our dollars.  Consider it a vote for a better world.

You can now get “I AM NOT A HIPSTER” directly from the filmmakers! So you should do it.  I mean, what else are you doing this weekend anyway?

[…]


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Apr 22 / Issues and Actions

Simple Fixes: Lock Your Hashtag Early

Filmmakers should supply Film Festivals with their film’s hashtag at the time of application to the festival and then stick with it.  Which of course means filmmakers should select a hashtag early and not deviate from that hashtag.

Which brings up the question of

[…]


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Apr 20 / Let's Make Better Films

Brainstorming A Good Idea With A Couple Of Chums

“ in 1978, George Lucas, Steven Spielberg, and the screenwriter Lawrence Kasdan worked through an idea…”

If you weren’t in the room, here’s your chance to read how it was done.

[…]


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Apr 18 / Let's Make Better Films

What Is That Sense Of Place You Loved Back Then?

Remember those places you loved? The ones you wanted to return to some day? What did they have in common? What were the details they shared? Are any of those aspects around you now? Forget about the tourist sites, but what are the favorite places you’ve been to?

1) I miss my treehouse only 12 ft off the ground but […]


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Mar 16 / Issues and Actions

How To Solve The Problems Before Us

Whether it is the need to have a sustainable and ambitious and diverse film culture or solving breast cancer, the solution is the same.  The way we think about charity is dead wrong.  

This video is a much watch for any one who believes not for profits can make the world a better place, and yet has always wondered […]


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